Senior Marketing Leader | Video, Content and Paid Media
I create marketing that turns attention into qualified leads and revenue.
I'm a marketing leader who handles both the strategy and the hands-on work. I film and edit my own video and photo content, then use Google Ads, GA4 and CRM data to turn it into qualified leads. At Down To Earth Landscaping, that approach helped bring in nearly $1M in new residential revenue and grew New Jersey website traffic 533%. My recent work has been in healthcare and multi-brand businesses. I started my career in national media planning at NBCUniversal and Viacom, then moved into subscriber growth at Gannett.
533%
Growth in New Jersey website traffic at Down To Earth Landscaping
~$1M
Incremental revenue in the Residential division. Sales grew 18%-25% YoY throughout each division
150%
Year over year lift in newsletter open rate
$70M+
National ad portfolio supported at Viacom and NBCUniversal.
Selected Work
CASE STUDIES
01 · DOWN TO EARTH LANDSCAPING
One marketing engine for five divisions and three sister companies
The challenge. Residential, Commercial and Horticultural maintenance, plus Ocean Wholesale Nursery, Organic Green Lawn Care and Concrete Washout, all competing for attention and budget.
What I did. Designed and built a new company website on Squarespace, filmed and edited the video content, produced print brochures and ran paid search across every division.
The result. Sales grew 18 to 25% year over year, and the Residential division added nearly $1M in revenue.
02 · ADVANCED ORTHOPEDICS AND SPORTS MEDICINE INSTITUTE
Medical video that helps patients choose a practice
The challenge. Reach patients across Monmouth, Ocean, Middlesex and Mercer counties in a compliance-sensitive setting.
What I did. Built a digital presence for every physician through video profiles, online reputation management and paid search, so patients could get to know each doctor before booking.
The result. Website traffic grew more than 50% year over year, and I helped grow appointments 10% to 15% year over year across orthopedic surgery, pain management, physical therapy and massage therapy.
03 · PERSONAL PROJECT
Jersey Shore Spotlight Series
The idea. A video series that connects Jersey Shore communities with the local businesses that give each town its character.
What I did. Concept, interviews, filming and editing for every episode, featuring Lokal Brewing in Point Pleasant, The Offshore in Point Pleasant Beach and The Shipwreck Grill in Brielle.
The result. More than 45,000+ organic views across Instagram, Facebook and TikTok from three episodes, with no paid media. The Shipwreck Grill episode alone reached 15,000+ views.
CAREER FOUNDATION
Trained in national media, built in the field
I started on the planning side of major entertainment brands, then moved into roles where I owned the strategy, the content and the team.
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I've used my own marketing background to build a referral-based real estate business, closing more than $18M in residential sales. That experience taught me what it takes to turn a personal brand into real revenue throughout the New Jersey market.
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Consumer Marketing and Sales Manager, led a direct team and owned subscriber acquisition and retention strategy across six publications.
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Digital Planning Coordinator, 2015 to 2016. Supported national digital ad planning and cross-functional reporting for major media and entertainment campaigns in the New York market.
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Client Service Representative, 2012 to 2014. Managed multi-million-dollar individual media accounts and cross-functional reporting for major media and entertainment brands in the New York market, contributing to a combined advertising portfolio exceeding $70M.
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Media Intern, 2008. Supported promotional content and event marketing for one of the world's best known sports and entertainment venues.
Tools I Work In…
Where I’ve Worked…
Strategy. Creative. Results. All in one hire.
I plan the campaign, produce the content, manage the budget and report on what it delivered. Let's talk about what I can build for your team.
Chrisjarahian@gmail.com | 732-915-9393 | www.linkedin.com/in/christopherjarahian