Senior Marketing Leader | Video, Content and Paid Media
I create marketing that earns attention and drives measurable growth.
Twenty years across national media, healthcare and multi-brand service businesses. I plan the strategy, shoot and edit the content, and own the numbers that prove it worked.
533%
Growth in New Jersey website traffic at Down To Earth Landscaping
~$1M
Incremental revenue in the Residential division. Sales grew 18%-25% YoY throughout each division
150%
Year over year lift in newsletter open rate
$70M+
National ad portfolio supported at Viacom, National CineMedia and NBCUniversal
Selected Work
CASE STUDIES
01 · DOWN TO EARTH LANDSCAPING
One marketing engine for five divisions and two sister companies
The challenge. Residential, Commercial and Horticultural maintenance, plus Ocean Wholesale Nursery and Concrete Washout, all competing for attention and budget.
What I did. Filmed and edited the video content, rebuilt the newsletter, produced print brochures and ran paid search across every division.
The result. Sales grew 18 to 25% year over year, and the Residential division added nearly $1M in revenue.
02 · ADVANCED ORTHOPEDICS AND SPORTS MEDICINE INSTITUTE
Medical video that helps patients choose a practice
The challenge. Reach patients across Monmouth, Ocean, Middlesex and Mercer counties in a compliance-sensitive setting.
What I did. Built a digital presence for every physician through video profiles, online reputation management and paid search, so patients could get to know each doctor before booking.
The result. Website traffic grew more than 50% year over year, and each physician gained a consistent, credible presence online.
03 · PERSONAL PROJECT
Jersey Shore Spotlight Series
The idea. A video series that connects Jersey Shore communities with the local businesses that give each town its character.
What I did. Concept, interviews, filming and editing for every episode, featuring Lokal Brewing in Point Pleasant, The Offshore in Point Pleasant Beach and The Shipwreck Grill in Brielle.
The result. More than 25,000 organic views across Instagram, Facebook and TikTok from three episodes, with no paid media. The Shipwreck Grill episode alone reached 13,000+ views.
CAREER FOUNDATION
Trained in national media, built in the field
I started on the planning side of major entertainment brands, then moved into roles where I owned the strategy, the content and the team.
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Consumer Marketing and Sales Manager, led a direct team and owned subscriber acquisition and retention strategy across six publications.
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Digital Planning Coordinator, 2015 to 2016. Supported national digital ad planning and cross-functional reporting for major media and entertainment campaigns in the New York market.
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Sales Planner, 2014 to 2015. Planned and helped manage national advertising campaigns for a cinema advertising network, coordinating sales, planning, and client service.
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Client Service Representative, 2012 to 2014. Managed multi-million-dollar individual media accounts and cross-functional reporting for major media and entertainment brands in the New York market, contributing to a combined advertising portfolio exceeding $70M.
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Media Intern, 2008. Supported promotional content and event marketing for one of the world's best known sports and entertainment venues.
Tools I use every week
Where I’ve Worked…
Strategy. Creative. Results. All in one hire.
I plan the campaign, produce the content, manage the budget and report on what it delivered. Let's talk about what I can build for your team.
Chrisjarahian@gmail.com | 732-915-9393 | www.linkedin.com/in/christopherjarahian